About Against All Odds Fitness & Nutrition
Against All Odds Fitness & Nutrition is a performance-driven coaching system built for athletes and lifters who want to get stronger, leaner, and more capable in every aspect of movement.
Founded by a dedicated strength and functional fitness coach, Joe Richardson, Against All Odds Fitness & Nutrition blends strength, training, physique development, and movement quality into one comprehensive system. With a focus on evidence-based programming and sustainable progression, this approach helps clients break plateaus and achieve lasting results without burnout or poorly structured models.
At Against All Odds Fitness & Nutrition, coaching isn't just about lifting heavier; it's about training smarter. Every program is tailored to the individual, balancing intensity with mobility and performance with aesthetics so you can look great, feel great, and move well for life.
Whether you're chasing new personal records on the platform, tightening up your physique, or building athleticism, Against All Odds Fitness & Nutrition puts structure, strategy, and consistency at the forefront of your evolution.
Core Values
Strength:
Building a foundation that elevates performance, resilience, and confidence
Physique:
Develop muscle density and conditioning for long-term results
Function:
Train for real-world capability. Mobility, balance, and movement efficiency to perform your best inside and outside the gym.
Explore Against All Odds Fitness & Nutrition's capabilities
Unlock your best self with me.
Programming
Structured progressive training plan designed specifically for fat loss, muscle growth, and body recomposition.
Check-Ins & Tracking
Weekly physique, performance, and nutrition data analysis to ensure continuous progress.
24 Hour Response Time
Direct coach access for questions, support, and guidance with responses within 24 hours so you always know what your next move is.
Finding your Fitness Optimization
Ongoing adjustments to your training and nutrition based on your results, schedule, recovery, and lifestyle so the plan continues working as your body adapts.
Nutrition
Full nutrition strategy including macro targets, meal structure, pre and post work out fueling, and ongoing adjustments.
AAO Fitness Community
Group calls and community support for additional accountability, motivation, and connection with others working toward similar goals.
Frequently asked questions
Pricing Structure?
- Month-to-Month: $300.00 / Month
- 3-Month Subscription: $750.00 ($250.00 / Month)
*3-Month Minimum Commitment*
Who is this coaching for?
This coaching is ideal for people who want to:
• Build strength and muscle
• Improve body composition (lose fat, gain lean mass)
• Get structured training without guesswork
• Learn sustainable nutrition habits
• Have accountability and expert guidance
This coaching is for trained adults who already lift and want better physique results through structure and execution.
If you are inconsistent or looking for motivation, this is not the right fit.
How is the coaching delivered?
Coaching is typically delivered online, which may include:
• Personalized training plans
• Nutrition recommendations
• Check-ins via e-mail or Whatsapp
• Weekly/biweekly adjustments based on progress
Exact delivery platforms (app, email, messaging) are customized once enrolled.
How do I start or apply to join coaching?
Send in your application located here: Apply Now
How long is the coaching commitment?
3-month minimum commitment
How quickly will I see results?
Progress is individual, but many clients observe measurable changes in 4–8 weeks when programs and nutrition are followed consistently.
Is the coaching customized?
Absolutely. Joe’s coaching is personalized to your body, schedule, equipment access, and goals not one-size-fits-all.
How do I pay for the coaching?
Payment methods and structure (e.g., mom-to-month, Quarterly subscription) are provided upon acceptance into the program via the onboarding process.
What happens after I apply?
After your application is reviewed, Joe will contact you with:
- Confirmation
- Next Steps
- Onboarding Details
- Expectations & timelines